Destination marketing
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Destination marketing
Do you need a competent partner who understands your needs to help you with your tourism marketing? Then you’ve come to the right place. TourComm Germany has a comprehensive portfolio of marketing tools that can be used to put together the right strategy for you. Be it a single marketing activity or a 360° campaign, we ensure that it’s done properly and that you achieve your goals.
Destination marketing as it should be
Together, we develop a strategy for a cross-media campaign tailored to your goals and markets. With creative ideas that are truly a breath of fresh air, we build confidence through consistency and achieve success by generating enthusiasm.
We put our many years’ experience to good use, to create a successful campaign for you.
Your needs, our mission
We’re here for you, whatever you may need. Be it a newsletter, a social media ad, press relations or video production, you can commission (almost) any single marketing activity, even on an ad hoc basis.
Our extensive partner network enables us to make almost any wish reality.
You need a clear strategy and a tailored approach to pull off a successful tourism marketing project. This is why we’re by your side every step of the way, from initial consultation to implementation and monitoring performance.
We help you define your objectives and identify potential opportunities and challenges in the desired market.
Together, we develop a bespoke marketing strategy aiming to sustainably position your destination in the specific relevant markets.
Whether it is creative design or editorial content you need, we develop marketing activities that convey your message clearly and effectively.
We implement the applicable marketing activities professionally and adapt them specifically to provide the best possible outcome.
Through constant monitoring, we provide you with clear insights into the performance of your marketing activities as well as suggestions for further action.
Twenty years’ experience has taught us that good marketing cannot be purchased off the shelf. The selected individual tools are based on your own set of requirements.
Could you use our experience? Just get in touch. The perfect solution is in the mix of the tools used and the creativity with which they’re put together.
Real analysis
We thoroughly analyse the relevant markets and provide insights into the trends, target group behaviour and the competition. This gives you a clear basis for your decision-making, enabling you to tailor your marketing strategy precisely to international requirements and opportunities so as to ensure that your destination experiences targeted and sustainable growth.
Real reach
We make your destination visible and position it effectively, both online and offline. We are a one-stop shop for all your needs, from classic advertising to social media, email newsletters and native advertising, all the way to outdoor (OOH) advertising.
Real transparency
We identify what your destination has to offer and inspire confidence by roping in journalists, influencers and other tourism-related disseminators across Europe. This is how we make your destination visible.
Real connectivity.
It is essential to work closely with B2B contacts, both for you and for your tourism partners. We leverage our extensive network and create the ideal platform for exchange, networking and future collaboration.
Do you have a challenge for us?
Then get in touch. We’re here to find the solution that’s just right for you!
We start with the basics. After all, a destination is only successful if its service providers can keep up. We provide innovative learning and training solutions to help you make sure that they’re on the same page.
We have developed a closed framework for transferring knowledge, including performance monitoring and even certification if required. TourComm’s bespoke e-learning solutions are tailored to your content requirements. Fun elements are then used to liven up the learning experience.
The TourComm knowledge platform is all about delivering practical information for tourism professionals and service providers that is clearly organised in one place and publicly accessible. Tools such as those that help improve language skills and translate your texts round off the platform.
Making complex information easy to understand is a doddle with explainer videos. These come in a variety of options, from cartoon style to realistic, and some also use plain language that is easy to understand.
Destination marketing
Destination marketing
