Privacy & cookies

We use cookies to add functionality on this website, and to use analytics data to optimize it. Please select which cookie types you consent to:
Privacy Policy
TourComm Germany — Close to the market, close to you de

Digital location marketing

Kristin Koch | January 2024

New impetus for location marketing: A guest article by Dominic Fischer for imakomm AKADEMIE GmbH

In these times, characterised by post-pandemic challenges such as high inflation, a shortage of skilled workers and intense competition for limited income for retail and leisure activities, municipalities are faced with the challenging task of increasing their attractiveness for both locals and guests. But how can local authorities effectively conduct successful location marketing that meets the needs of both target groups?

Focus on the digital possibilities

The answer to this question and many other valuable insights are provided in the guest article by Dominic Fischer, Managing Director of TourComm Germany, for the current issue of imakommKONKRET from imakomm AKADEMIE GmbH. In this article, not only the challenges but also the opportunities of location marketing in the digital era are highlighted. Dominic Fischer also presents practical examples of the use of the MAQNIFY CMS by various local authorities in Germany. In times when digitalisation is playing an increasingly important role and resources are scarce, the guest article offers a valuable insight into innovative solutions for local authorities.

In this article, we would like to present the most important findings and show you how local authorities can implement successful location marketing - digitally realised.

  • The role of digitalisation:
    Despite limited resources, digitalisation offers local authorities a unique opportunity. The decisive success factor lies in selecting the right tool. With our MAQNIFY Guide, we offer a customised solution. The web-based MAQNIFY© CMS is specially optimised for smartphones and all common end devices. It offers a wide range of application options, a user-friendly interface and multilingual options.
  • Personalised experiences - including audio:
    Current trends show that more and more people are travelling individually and pursuing different interests. Digital offerings such as audio tours are an effective response to the challenges of traditional guided tours. These audio tours not only enable the preservation of local knowledge, but can also be designed to be accessible.
  • Synergy effects for local businesses:
    The implementation of digital city tours and audio guides opens up new marketing opportunities for local businesses. The integration of information about local shops and restaurants into these digital tours increases their attractiveness. This helps to increase the length of stay of visitors and at the same time offers lesser-known sights the chance to present themselves.

The third issue of imakomm KONKRET

Read here how you too can implement successful location marketing - digitally realised.