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In-Car Marketing
Benefit from our exclusive access to the automotive industry to make your POI data available to targeted users in millions of vehicles and reach new visitors.
Would you like to significantly increase the reach of your POI data and promote both your destination and local service providers on a new channel? TourComm’s exclusive partnership with Road.Travel enables the download of POI data to millions of vehicles. In addition to text, images, contact details and opening hours, your content is also transformed into audio stories in five languages (German, English, French, Italian and Spanish) using AI-assisted systems.
Reach, inspire and inform potential visitors directly in their vehicles as they approach the POI: the generated audio content is played back automatically when they are within a specific radius of each POI. In this way, users learn about the major attractions whilst driving past on their way to their hotel or through the town.
Would you like your POI content to be produced specifically for your target audience using the appropriate tone and including exclusive content? That’s absolutely no problem. As well as a generic tone and POI data, we can also produce targeted content according to the various SINUS-Milieus. All available brands and models are assigned to their respective SINUS-Milieu, which means that your content will be produced for the relevant milieus.
Would you like your data to be integrated directly in vehicles?
Set up a personal consultation with us.
vehicles, increasing overall reach
in which to address your international audience
road trips already available
Connect your POIs in an exclusive road trip through your destination. Be it a themed route, a holiday route or a scenic drive, we will bring your destination to life.
Offer your visitors a unique drive-through experience of your destination. Together, we develop a suitable route that guides your visitors to the major attractions and those special spots known only to locals. You decide which of the attractions will be promoted as visitors drive past and where you would like them to stop. Naturally, individual service providers and paid services can also be included.
And to make the drive entertaining, the tour is enriched with informative and interesting fun facts about the region. We also help you with just the right style of storytelling to transform your tour into a veritable experience.
Would you like to set up a road trip for your destination?
Set up a personal consultation with us.
