Comfort hiking trails: great potential in active tourism?

What are your associations with comfort hiking trails? This was a question during the presentation at the MAQNIcademy. The answers given, such as "wide and level paths, sufficient seating, good signposting and safety" reflect the important basics of comfort hiking trails. But what exactly is behind this concept and what potential does it harbour for active tourism? In this article, we get to the bottom of the most important questions.

An important aspect of comfort hiking trails is the availability of information. This should give guests the opportunity to assess whether the trail is suitable for them before their visit. Difficult sections can be precisely localised and appropriate information provided. The aim is to provide comfort-orientated target groups and also locals with additional information and thus make more hiking trails available.

But which target groups can and should be addressed? The answer is complex. Families, senior citizens and people with disabilities benefit from barrier-free and comfortable trails. But nature and active holidaymakers who value comfort and safety will also find an attractive offer here. In short: comfort hiking trails are aimed at everyone who wants to experience nature.

What are the criteria for determining this?

A look at the criteria shows that the aim is to minimise existing hazards and make the paths accessible for different user groups. This means avoiding steps or roads, but also ensuring that the paths are accessible for pushchairs and wheelchairs. Rest facilities and infrastructure also play an important role. This is why these criteria are recorded and documented as part of an inspection. A spirit level is often required to record the existing gradients.

What needs to be considered in marketing?

When marketing comfort hiking trails, it is crucial to understand that comfort in itself is not necessarily sufficient as the sole reason for travelling. Rather, it is important to address potential guests via themes, lifestyles and interests or to develop special offers for specific target groups. Communication should emphasise the holistic added value of comfort hiking trails, arouse emotions and address the needs and motivations of potential visitors. Through a targeted communication strategy, comfort hiking trails can be positioned as attractive destinations that not only offer recreation and nature experiences, but also represent a unique opportunity to discover new perspectives and living environments.

Conclusion

Overall, comfort hiking trails offer great potential in active tourism. They enable people of all ages and physical abilities to experience the beauty of nature while enjoying comfort and safety. With targeted development, labelling and marketing, they can become an important part of the tourism offer and thus contribute to the sustainable development of active tourism.