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TourComm Germany — Close to the market, close to you de

Destination marketing

Baden-Württemberg

  • Client

    Tourismus Marketing GmbH Baden-Württemberg

  • Task

    The Sunny Side of Germany

Marketing of the destination in various European foreign markets and the USA

On behalf of Tourismus Marketing GmbH Baden-Württemberg, TourComm has been working with a wide variety of source markets since 2009. These include the Netherlands and Belgium as well as the USA and the United Kingdom.

Various measures are used to develop the various markets, ranging from trade newsletters, press relations, webinars, trade fair appearances and tour operator cooperations to our own online campaigns and e-learning.

3 Components of the project

TourComm organises regular B2B sales calls and thus maintains contact and exchange with strategically important tour operators in the United Kingdom, the USA and the Netherlands.

Going Cuckoo

TourComm also visits the most important trade fairs in the countries on behalf of the TMBW. These include the Home Based Travel Agent Forum in the USA, GNTB workshops in the UK and the Fiets- en Wandelbeurs in the Netherlands.