Privacy & cookies
Destination marketing
Basel Tourismus
Development of an e-learning tool providing training to service providers and residents
2014 to 2021
The eLearning platform "You are Basel" serves to increase guest satisfaction in Basel. Residents and service providers of the city are trained in a playful way in the areas of basic knowledge and insider tips about the city. The aim of the platform is to prepare those involved even better for visitors and to increase the quality of advice.
Scope of services: Concept, technology, content development & support
Core functionalities: Target group-specific content, tests, learning games, interactive elements, explanatory videos, activation of incentives & certificates, graduate quizzes, automated emails and reporting
The content is presented to users in short modules. The division into basic and advanced modules takes place automatically depending on the target group.
Together with a partner, short explanatory videos were produced for the tool to deepen the knowledge and liven up the content.
To further engage users, an insider quiz has been incorporated. Knowledge from the entire eLearning programme is tested here and the best-placed users can win great prizes.