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TourComm Germany — Close to the market, close to you de

Destination marketing

InstaMeet Cochem 2023

  • Client

    Tourist-Information Ferienland Cochem

  • Task

    Management of a three-day InstaMeet for Ferienland Cochem

  • Project period

    April to June 2023

InstaMeet Ferienland Cochem

TourComm organised a 3-day InstaMeet on behalf of the Ferienland Cochem tourist information office. The project essentially comprised the assistance and coordination of the programme, the search for 5 German-speaking travel bloggers, the travel support on site as well as the reporting and follow-up.

Highlights of the project

  1. Identification of suitable travel bloggers
    Carrying out extensive research to find people who both appeal to an active young target group and have a high affinity for travel, photography and lifestyle.
  2. Selection of participants
    After a thorough review of the social media presences and their relevance to InstaMeet Cochem, suitable travel bloggers with the potential to present Cochem to a broad target group were selected in close consultation with the client.
  3. Organisation of the blogger trip
    The planning and organisation took place in close cooperation with Ferienland Cochem. This included the booking of accommodation, transport, catering and the creation of a varied travel programme.
  4. On-site support
    During the InstaMeet, the participants were accompanied on site and supported in discovering the best photo spots and fully savouring their experiences in Cochem.
  5. Evaluation and analysis
    At the end of the InstaMeet, a comprehensive evaluation of the content generated and the reach of the various types of posts on different channels was carried out to measure success.

Conclusion

Overall, the InstaMeet has brought numerous benefits to the holiday destination of Cochem, including increased online visibility, extended reach and high-quality image material for marketing the destination. These positive effects help to position Cochem as an attractive destination for a young audience and attract the interest of travellers. We are proud to have contributed to the successful realisation of this project and look forward to further exciting projects in the future.

InstaMeets are a great way to discover new places, which participants explore together, take photos of the sights and other interesting subjects and share their pictures live on Instagram with the hashtag of the InstaMeet to connect with each other and their Instagram community.