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Destination marketing
TourismusMarketing Niedersachsen GmbH (TMN)
Design and editing of a best practice manual
Incoming travellers are becoming increasingly important for German destinations. This also applies to Lower Saxony as a holiday destination. Reason enough to get fit for the international guest and see how you can become even more visible and attractive as a service provider in the source market. And how local guests can then be inspired.
It's about understanding "what makes the international guest tick". If you are aware of the ideas guests have when travelling to the region, what they find so special about it or why they bring their own breakfast, you can tailor your offer to your guests - and inspire them.
Insights into the source market help to understand foreign guests and their expectations. Change a few details in the offer and they will find themselves in the holiday region even better and feel more comfortable.
Market entry, finding the right business partner or maintaining a long-standing cooperation. In the age of digitalisation, personal contact is important in the industry - perhaps even more important than ever. Tips to help you find the right approach.
The practical guide provides valuable checklists for looking at your own offerings, trade fair presence and communication. Here, service providers and regions can check how fit they already are in international marketing and where there is still untapped potential.