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TourComm Germany — Close to the market, close to you de

Destination marketing

Frankfurt Rhine‑Main region

  • Task

    International marketing in the USA and Great Britain

  • Project period

    2009 to 2020

Frankfurt-Rhine-Main region

TourComm was commissioned back in 2006 to market the seven "Romantic Cities" in various European source markets as well as in Germany. Since then, we have also acted as an office, i.e. as a coordinating organisation.

The mix of measures for market cultivation is strategically reorganised each year from the large portfolio of trade marketing, sales, online & influencer marketing and press relations. In this way, the cities are positioned sustainably and successfully in the markets.

3 Measures from the project

Group press trips to the region are regularly organised in order to raise awareness of the region among international journalists and achieve high-quality coverage. TourComm takes care of the planning, realisation, support and follow-up.

Webinars are regularly offered in the UK and US markets to train tour operators and travel agents in destination knowledge.

TourComm is actively travelling the markets for the Frankfurt Rhine-Main region. On behalf of the client, we represent the destination at trade and press workshops and at trade fairs - this builds up close contacts and highlights trends and developments in the markets.