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Destination marketing
KTG Karlsruhe Tourismus GmbH
Research about the potential that professionals in the tourism sector see
The source markets that are important for Germany as a travel destination include both traditional end consumer markets and tour operator markets. What do the professionals think? How do they assess the potential of individual regions for their travel programmes? A tour operator analysis in the most important source markets provided information about the (hidden) potential for the destination Karlsruhe.
Analyses of existing online and offline travel offers and interviews with the major tour operators in the respective market show what can be optimised in the cooperation and where access to the region has so far been blocked, e.g. due to a lack of destination knowledge or offers.
On the basis of the region's existing tourism offer, it is shown where and to what extent the interests and expectations of foreign guests are already being met and where there is potential for optimisation.
Which offers and arrangements can already be found in the portfolios of foreign tour operators? How can interesting destinations, routes and themes find their way into these sales channels? A comprehensive analysis provides some initial answers.
What do tour operators associate with Germany as a travel destination and how do they sell it to their customers? These questions are put directly to the strategic partners abroad to determine where there is potential for improvement. This results in recommendations for action for the DMO.