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TourComm Germany — Close to the market, close to you de

Destination marketing

Tourism in Rhineland‑Palatinate

  • Client

    Reinland-Pfalz Tourismus GmbH

  • Task

    Promotional activities for the state of Rhineland‑Palatinate in various European markets

  • Project period

    2007 to date

Rhineland-Palatinate.gold

TourComm has been supporting Reinland-Pfalz Tourismus GmbH since 2008, working with a wide variety of source markets such as the UK, USA, Austria, Switzerland, France, Spain, Italy, the Netherlands and Scandinavia.

The measures implemented included sales and marketing measures in both the B2B and B2C sectors. These included newsletters, visits to trade fairs and workshops, press relations, as well as the design and realisation of advertorials.

3 Market development measures before 2021

function as an office, as well as extensive social media and PR activities, we were able to generate over 6,000 fans on Facebook with a small budget.

Networking with Spanish and Italian bloggers via sustainable collaborations (blog trip, marketing).

TourComm regularly represents the federal state of Rhineland-Palatinate at various events in different source markets. Among other things, these representations have increased awareness of the state.