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MAQNIFY Guide
Teterow town council
Design and development of a digital walking tour of the town including an audio guide
July to December 2020
Not only large cities, but also small and medium-sized towns and municipalities in Germany offer huge tourism potential thanks to their individual diversity. Take the small town of Teterow in Mecklenburg-Western Pomerania, for example: it is located in the heart of Mecklenburg Switzerland. There are many interesting and entertaining stories to tell about the medieval town centre, Europe's most beautiful grass racecourse and the many legendary pranks. A digital city tour designed by MAQNIFY with exciting text and audio contributions now takes care of this. Visitors can discover Teterow on their own using a smartphone, tablet or computer at home.
In addition to information about the town's sights, users can also expect plenty of stories about Teterow that will make you smile, think and marvel. They will learn how Mecklenburg Switzerland got its name and why a former beautification association donated cowbells to the farmers around 1906 to create a real Swiss feeling. At the "Teterower See" station, the landing of the Zeppelin cruiser "Hansa" in June 1914 is described, which caused great excitement for the country and its people. And then there are amusing pranks that tell the story of Teterow's history and its inhabitants with a twinkle in the eye. Visitors embark on an entertaining journey of discovery at a total of 13 stations.
The digital city tour through Teterow combines information and knowledge transfer in an entertaining and playful way. For each stop, there is beautiful visual material - current and historical, informative background knowledge in text form and lively audio contributions. This form of city tour offers families with children in particular an entertaining, enjoyable way to discover the city at their own pace.
Tourism is very often a source of footfall for local retailers and an important economic factor for the region. Excitingly presented sights attract visitors to the city centre - an attractive range of shops and restaurants also keeps them there. MAQNIFY therefore also offers the opportunity to integrate local service providers such as hotels, restaurants, shops and service providers in addition to tourist POIs. Numerous companies in Teterow take part in this form of presentation.
Whether it's a digital city tour, audio tour or museum tour - MAQNIFY gives cities and municipalities the opportunity to digitally present their sights in connection with retail, catering and other regional offers on a multilingual platform - without an additional app. As a high-quality information medium, it enables profitable synergy effects from city, cultural and shopping tourism. The web-based system can be operated intuitively without IT knowledge or managed as a full-service offer by MAQNIFY