What are the travel trends for 2025?

1. focus on sustainability

More and more travellers are attaching importance to environmentally friendly practices and sustainable travel options. For destinations, this means promoting sustainable offers such as environmentally friendly transport options, CO2-neutral accommodation and locally sourced products.

What if …
… sustainable offers are seen as the new "normal" offers and are automatically listed better in search results, for example?

2. individual experiences

The demand for customised travel experiences is growing. Travellers want to design their trips according to their personal wishes - be it a guided wine tour or an exclusive workshop with local artists. Destinations that provide unique and customisable offers can score points here.

What if …
… destinations created platforms on which travellers could put together their individual experiences flexibly and according to their personal wishes?

3. technological integration

Apps and online applications have long been indispensable companions when it comes to planning and booking holidays as well as experiencing them on site. This requires destinations to develop digital offers as well as improve existing offers and make them more user-friendly.

What if …
... destinations designed their digital services to serve as a smart, personal companion for travellers before, during and after their trip?

4. coolcation - the trend towards cool destinations

Travellers are looking for cooler destinations to escape the summer heat. Municipalities and federal states with cool mountain regions or coastal landscapes have the opportunity to position themselves as such.

What if …
… not just cool destinations, but all destinations developed "refreshing" offers and emphasised these in their marketing?

5. gigtripping - travelling for music fans

Music events and festivals are booming as a reason to travel - as the current year has already shown. This combines a passion for music with discovering new cities.

What if …
… destinations develop targeted marketing campaigns to reach this ever-growing target group?

Destinations should keep an eye on these trends, adapt their offers accordingly and position themselves clearly in order to remain competitive. The future of travel offers exciting opportunities for those who are prepared to embrace and shape change.

By the way:

The AI not only researched the various travel trends for us, but also wrote an almost finished blog article. With the one-off prompting of the content creator to the individual corporate identity, this took less than 10 minutes.

However, we did the final touches ourselves. Nevertheless, by using the TourComm Content Creator, we were able to save around 70% of our working time compared to conventional research and editing.